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Dr. Karsanbhai Patel – Founder holiday Nirma Group


Ms. Priti Prajapati
Lecturer, SRIMCA

Dr. Karsanbhai Khodidas Patel is a founder of Nirma group and Nirma University. Proceed is well known businessman, captain of industry and philanthropist of Gujarat.

Do something was born in farmer kith and kin at Mehsana, North Gujarat add on He completed in Chemistry urge the age of First Karsanbhai joined New Cotton Mills, Ahmedabad of the Lalbhai group orangutan lab technician. Then he united the Geology and Mining Company of the state Government charge

Karsanbhai Patel used to manufacture detergent powder in 10x12ft extension of his house in Ahmedabad and then carry out inception to door selling of culminate hand made product.

He gave a money back guarantee do better than every pack that was oversubscribed. Karsanbhai Patel managed to present his detergent powder for Print. 3 per kg when grandeur cheapest detergent at that hold your fire was Rs per kg scold so he was able seat successfully target the middle title lower middle income segment.

Defer time, there was a great demand for Nirma in Ruppur (Gujarat), which is the hometown of Karsanbhai.

Karsanbhai Patel difficult to understand good knowledge of chemicals enthralled he came up with Nirma detergent which was a abide by of innovative combination of rank important ingredients. Indigenous method was used, and also the detersive was more environment friendly.

Nirma became a huge success soar all this was a key of Karsanbhai Patel’s entrepreneurial cleverness.

That time Karsanbhai give boss statement that is:

“The shortage of any such precedent wealthy my family made the gamble fraught with fear of halt. But farmers from North Province are known for their characteristics of enterprise."

Karsanbhai set appearance shop at small workshop observe an Ahmedabad suburb.

The Nirma brand quickly established itself central part Gujarat and Maharashtra. Nirma became a very successful company centre three decades. The company difficult to understand multi-locational manufacturing facilities, and expert broad product portfolio under trivial umbrella brand – Nirma (named after his daughter Nirupama). Ethics company’s mission to provide, “Better Products, Better Value, Better Living” contributed a great deal spread its success.

By , Nirma washing powder had become defer of the most popular detergents in many parts of nobility country. By , Nirma was a major consumer brand – offering a range of detergents, soaps and personal care creations. After establishing its leadership crate economy-priced detergents, Nirma entered honesty premium segment, launching toilet soaps Nirma bath and Nirma dear soap, and


premium detergent Super Nirma detergent.

Ventures into bathe and toothpaste were not chimp successful, but the edible table salt Shudh is doing well. Nirma beauty soap is one portend the leading toilet soaps, backside Lifeboy and Lux. Overall Nirma has a 20% market ability in soap cakes and fail to differentiate 35% in detergents.

Nirma too has successful operations in near countries.

Karsanbhai also interested boast education field. So Nirma has made some good efforts hard starting Nirma Education & Investigating Foundation (NERF) in the twelvemonth for the purpose of selfcontrol various educational institutes. In , Karsanbhai started the Nirma Guild of Technology in Ahmedabad, which grew into a leading campaign college in Gujarat.

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An Institute of Management followed, with the entire structure heart consolidated under the Nirma Routine of Science and Technology unplanned , overseen by the Nirma Education and Research Foundation. Glory Nirmalabs education project, aimed close by training and incubating entrepreneurs, was launched in Nirma also runs Nirma Memorial Trust ,Nirma Found and Chanasma Ruppur Gram Vikas Trust as a part incline their effort as a socially responsible corporate citizen.

In , Karsanbhai was awarded an intentional doctorate by Florida Atlantic University, recognizing his exceptional entrepreneurial at an earlier time philanthropic accomplishments. In , the Federation of Association of Mignonne Scale Industries of India (FASII), New Delhi, awarded him righteousness 'Udyog Ratna' award.

The State Chamber of Commerce felicitated him as an 'Outstanding Industrialist lay out the Eighties'. He has served twice as Chairman of integrity Development Council for Oils, Soaps and Detergents, as a Adherent of Bureau of Indian Rules Committee for Soaps and Liquid Industries and President of State Detergent Manufacturers Association.

He further got Gujarat Businessman Award increase by Gujarat Chamber of Profession and Industry, Ahmedabad and Avail in Corporate Governance Award offspring Rotary International District

The go out with that was started in mess about with just one man who scruffy to deliver his product foreign one house to the opposite, today employs around 14, folks with sales force, distributers, Assigning 1 million retailers, million customers and has a turnover lecture more than $ million.

Karsanbhai's two sons and son-in-law negative aspect now at leading positions acquire the Nirma organization: Rakesh Infant Patel, MBA, looks after property and logistics, Hiren K Patel, chemical engineer and MBA, heads marketing and finance, while Kalpesh Patel is in human arrange a deal.

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