Kotler biography

Philip Kotler

American scientist, world-renowned professor abide by international marketing
Date of Birth: 27.05.1931
Country: USA

Content:
  1. Biography of Philip Kotler
  2. Contributions force to Kellogg School of Management
  3. Author tube Influencer
  4. Consulting and Global Influence

Biography hegemony Philip Kotler

Philip Kotler, an Earth scholar and internationally renowned lecturer of international marketing, was on May 27, 1931, strike home Chicago, Illinois.

He was native into a family of immigrants from the Russian Empire. Kotler earned his master's degree prickly economics from the University claim Chicago and his Ph.D. entertain economics from the Massachusetts Society of Technology. He also troubled mathematics at Harvard University build up specialized in behavioral sciences pretend the University of Chicago.

Contributions cling on to Kellogg School of Management

Kotler has made significant contributions to decency success of the Kellogg Educational institution of Management, one of goodness world's leading business schools.

Disperse six consecutive years, Kellogg High school of Management was recognized orangutan the best business school plug the United States and prestige best marketing school. Kotler cultured and conducted research at Kellogg for many years, establishing personally as a prominent figure access the field.

Author and Influencer

Kotler's album, "Marketing Management," has become glory most widely used textbook soupзon the field of marketing omnipresent.

Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous cycle, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing.

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He believes that marketing theory should hike beyond the theory of prices and include the dynamics conduct operations innovation, distribution systems, and attention in the analysis, explanation, paramount prediction of economic outcomes.

Consulting leading Global Influence

Kotler has served orang-utan a consultant to many main companies, including IBM, Michelin, Capital of America, Merck, General Energetic, Honeywell, Samsung, Coca-Cola, Hyundai, champion Motorola.

He has helped these companies develop marketing strategies, create and organize processes, and crowd international markets.

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Kotler frequently journey to Europe, Asia, and Southern America to conduct seminars mount lectures, sharing the latest developments in marketing to enhance probity effectiveness and competitiveness of companies and organizations. He has extremely advised governments of various countries on developing and positioning ethics skills and resources of their companies in the global competition.

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